About Darius-Aurel

Profile

Darius-Aurel Frank is an Associate Professor at the Department of Management, Aarhus BSS, Aarhus University, and a research affiliate with the Erasmus Centre for Data Analytics (Expert Practice: Immersive Technologies) at Rotterdam School of Management, Erasmus University. He is co-founder of the Danish Innovation Index—the first consumer-based index of Danish firm innovativeness—and founder of the XCB lab, which explores the extended consumer behavior through AI- and VR-based experiments. His research investigates how emerging technologies shape everyday life and create value for consumers, businesses, and society, applying an interdisciplinary lens that integrates marketing, psychology, and sustainability. His work has appeared in leading journals, including Nature Human Behavior, Technological Forecasting & Social Change, Information Technology & People, Psychology & Marketing, Journal of Advertising Research, Journal of Business Research, Journal of Service Management, and the British Journal of Management.

Academic Experience

• Associate Professor, Department of Management, Aarhus BSS, Aarhus University, Denmark, 2025–Present

• Research Affiliate, Erasmus Centre for Data Analytics, Rotterdam School of Management, Erasmus University, 2025–Present

• Assistant Professor, Department of Management, Aarhus BSS, Aarhus University, Denmark, 2023–25

• Postdoctoral Researcher, Department of Management, Aarhus BSS, Aarhus University, Denmark, 2020–23

• PhD Student, Department of Management, Aarhus BSS, Aarhus University, Denmark, 2017–20

• Exchange Student, International Marketing & Management, Stockholm Business School, Stockholm University, Sweden, 2015–16

• MSc in Economics and Business Administration (specialized in Marketing), Aarhus BSS, Aarhus University, Denmark, 2014–16

• BSc in Business Administration, University of Münster, Germany, 2010–13

• Student Assistant, Department of Business Administration & Hospital Management, University of Münster, Germany, 2012–13

Research Stays

• Norwegian School of Economics (NHH), Bergen, Norway, 2023 (hosted by Tor Andreassen)

• University of Agder, Kristiansand, Norway, 2022 (hosted by Tobias Otterbring)

• Center for Advanced Hindsight, Duke University, United States, 2019 (hosted by Dan Ariely)

Academic Service

• Editorial Review Board Member at Psychology & Marketing

• Reviewer for Journal of Product Innovation Management

• Reviewer for Journal of Service Management

• Reviewer for Journal of Service Research

Memberships

• Member of The European Marketing Academy (EMAC)

• Member of The Society for Judgment and Decision Making (SJDM)

• Member of the Association for Consumer Research (ACR)