Publications

Journal Articles

• Frank, D.-A., DiPalma, J., Steinmann, S., & Otterbring, T. (2024). How the Presence of Employee Avatars Affects Metaverse Shopping Behavior: “Can I Help You Buy Condoms?” Virtual Sales Promotions in Embarrassing Shopping Settings. Journal of Advertising Research, 64(3), 1-18. https://doi.org/10.2501/JAR-2024-017

• Peschel, A. O., Frank, D.-A., Blumenkranz, D., & Steinmann, S. (2024). Visual Fidelity In The Metaverse Matters For Memory Performance. Technological Forecasting & Social Change, 205, 123511. https://doi.org/10.1016/j.techfore.2024.123511 

• Frank, D.-A., Peschel, A. O., DiPalma, J., Otterbring, T., & Steinmann, S. (2024). Does Metaverse Fidelity Matter? Testing the Impact of Fidelity on Consumer Responses in Virtual Retail Stores. The International Review of Retail, Distribution and Consumer Research, 34(2), 251–284. https://doi.org/10.1080/09593969.2024.2304810 

• Frank, D.-A., & Otterbring., T. (2023). Autonomy, Power, and the Special Case of Scarcity: Consumer Adoption of Highly Autonomous Artificial Intelligence. British Journal of Management, 1-26. https://doi.org/10.1111/1467-8551.12780

• Nyhus, E. K., Frank, D.-A., Król, M. K., & Otterbring, T. (2024). Crypto cravings: gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality. Psychology & Marketing, 41(3), 447-464. https://doi.org/10.1002/mar.21921

• Frank, D.-A., Jacobsen, L. F., Søndergaard, H. A., & Otterbring, T. (2023). In Companies We Trust: Consumer Adoption of Artificial Intelligence Services and The Role of Trust in Companies and AI Autonomy. Information Technology & People, 36(8), 155–173. https://doi.org/10.1108/ITP-09-2022-0721

• Frank, D.-A., & Otterbring, T. (2023). Being Seen… by Human or Machine? Acknowledgement Effects on Customer Responses Differ between Human and Robotic Service Workers. Technological Forecasting & Social Change, 189, 122345. https://doi.org/10.1016/j.techfore.2023.122345

• Frank, D.-A., Chrysochou, P., & Mitkidis, P. (2023). The paradox of technology: Negativity bias in consumer adoption of innovative technologies. Psychology & Marketing, 40(3), 554–566. https://doi.org/10.1002/mar.21740

• Stancu, V., Frank, D.-A., Lähteenmäki, L., & Grunert, K. G. (2022). Motivating Consumers for Health and Fitness: The Role of App Features. Journal of Consumer Behavior, 21(6), 1506–1521. https://doi.org/10.1002/cb.2108

• Bago, B., …Frank, D.-A., …, & Aczel, B. (2022). Situational Factors Shape Moral Judgements in The Trolley Dilemma in Eastern, Southern and Western Countries in a Culturally Diverse Sample. Nature Human Behaviour, 6(6), 880–895. https://doi.org/10.1038/s41562-022-01319-5

• Frank, D.-A., Elbæk, C., Børsting, K. C., Mitkidis, P., Otterbring, T., & Borau, S. (2021). Drivers and Social Implications of Artificial Intelligence Adoption in Healthcare during the COVID-19 Pandemic. PLOS ONE. https://doi.org/10.1371/journal.pone.0259928

• Frank, D.-A., & Peschel, A. O. (2020). Sweetening the deal: The ingredients that drive consumer adoption of online grocery shopping. Journal of Food Products Marketing, 26(8), 535–544. https://doi.org/10.1080/10454446.2020.1829523

• Frank, D.-A., Chrysochou, P., Mitkidis, P., & Ariely, D. (2019). Human decision-making biases in the moral dilemmas of autonomous vehicles. Scientific Reports, 9(1), 13080. https://doi.org/10.1038/s41598-019-49411-7

Book Chapters

• Frank, D.-A., Otterbring, T., Król, M. K., & Nyhus, E. K. (2024). A Systematic Literature Review Linking Consumer Adoption of Cryptocurrencies to Gender, Personality Traits, and Overconfidence. In Strong, C., Martin, B. & Chrysochou, P. (Eds.), Advances in Blockchain Research and Cryptocurrency Behaviour (pp. 5–29). De Gruyter, Berlin. https://doi.org/10.1515/9783110981551-002

Conference Abstracts

• Jacobsen, L., Frank, D.-A., & Nejad, M. (2024, August). Fit for AI? How a company’s AI fit determines its innovativeness and relative attractiveness on the consumer market. Abstract from American Marketing Association 2024 Summer Conference, Boston, MA.

• Frank, D.-A., Stancu, V., Otterbring, T., Lähteenmäki, L., & Grunert, K. G. (2024, May). Personalization Refined through Human and AI Combined. Abstract from the European Marketing Academy Conference, Bucharest, Romania.

• Frank, D.-A., DiPalma, J., Otterbring, T. & Steinmann, S. (2024, May). Transcending Reality: Unraveling Positive And Adverse Effects Of Mixed Reality Product Interaction. Special Session at the European Marketing Academy Conference, Bucharest, Romania.

• Frank, D.-A., Peschel, A. O., DiPalma, J., Otterbring, T., & Steinmann, S. (2023, June). Does Metaverse Fidelity Matter? Testing the Impact of Fidelity on Consumer Responses in Virtual Retail Stores. Abstract from EACR Conference, Paris, France.

• Frank, D.-A., Peschel, A. O., DiPalma, J., Blumenkranz, D., Otterbring, T., & Steinmann, S. (2023, May). Does Metaverse Fidelity Matter? Testing the Impact of Fidelity on Consumer Responses in Virtual Retail Stores. Abstract from European Marketing Academy Conference, Odense, Denmark.

• Peschel, A. O., Jacobsen, L. F., Frank, D.-A., & Steinmann, S. (2022, October). VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure. Abstract from NordiCHI, Aarhus University, Denmark.

• Palmer, S. W., Frank, D.-A., Jacobsen, L. F., & Chrysochou, P. (2022, July). What's in a Name? Gender Suitability of Task-Specific Digital Assistants. Abstract from AIRSI, Universidad Zaragoza, Spain.

• Frank, D.-A., Jacobsen, L. F., & Søndergaard, H. A. (2022, May). In Companies We Trust: Consumer Adoption of Artificial Intelligence Services and the Role of Company Trust and AI Autonomy. Abstract from European Marketing Academy Conference, Budapest, Hungary.

• Arsenovic, J., Otterbring, T., & Frank, D.-A. (2021, November). Employee acknowledgement and the recovering effect of employee-proactivity. Abstract from Nordic Retail and Wholesale Conference (NRWC), Umeå, Sverige.

• Stancu, V., Frank, D.-A., Lähteenmäki, L., & Grunert, K. G. (2021, May). Using self-determination theory to analyse consumer preferences for health and fitness app features. Abstract from European Marketing Academy Conference, Paris, France.

• Frank, D.-A., Chrysochou, P., Mitkidis, P., & Ariely, D. (2020, October). Mitigating the Effect of Uncertainty in Consumer Adoption of Medical Artificial Intelligence. Abstract from European Marketing Academy Conference, Paris, France.

• Frank, D.-A., Chrysochou, P., Mitkidis, P., & Ariely, D. (2020, October). Mitigating the Effect of Uncertainty in Consumer Adoption of Medical Artificial Intelligence. Abstract from ACR Online Conference, Paris, France.

• Palmer, S. W., Chrysochou, P., Mitkidis, P., & Frank, D.-A. (2020, August). The Influence of Gender Bias on Task-Specific Smart Appliances. Abstract from Robo-Philosophy, Aarhus, Denmark.

• Frank, D.-A., Ariely, D., Mitkidis, P., & Chrysochou, P. (2019, December). Consumer Trust in Artificial Intelligence Services. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand.

• Frank, D.-A., Ariely, D., Chrysochou, P., & Mitkidis, P. (2019, November). Consumer’s Trust in Artificial Intelligence Services. Abstract from Society for Judgment and Decision Making, Montreal, Canada.

• Frank, D.-A., Chrysochou, P., & Mitkidis, P. (2019, June). Negativity Bias in Consumer Adoption of Innovations and the Role of Trust in Technology. Abstract from Innovation, Entrepreneurship and Knowledge Academy Conference (INEKA), Verona, Italy.

• Frank, D.-A., Chrysochou, P., & Mitkidis, P. (2019, May). The Effect of Negativity Bias on Trust in the Adoption of Innovations: A Longitudinal Study. Abstract from European Marketing Academy Conference, Hamburg, Germany.

• Frank, D.-A., Ariely, D., Chrysochou, P., & Mitkidis, P. (2019, March). Consumer’s Trust in Artificial Intelligence Services”, Abstract from GWSB Conference on the Intelligence of Things, Washington DC, United States.

• Frank, D.-A., Chrysochou, P., Mitkidis, P., & Ariely, D. (2018, November). Moral Machines: The Challenges of Raising Driverless Cars. Abstract from Society for Judgment and Decision Making, New Orleans, United States.

Science Communications

• Andreassen, T. W., & Frank, D.-A. (2023). ChatGPT and GPT4: A Disruption on the Horizon. (PDF) 

• Heinonen, K., Andreassen, T. W., Kristensson, P., & Frank, D.-A. (2020). AI in 4 Nordic countries. Norwegian School of Economics. (PDF)

Monographs/Theses

• Frank, D.-A. (2020). Consumer Adoption of Artificial Intelligence Technology: The Role of Ethics and Trust. Doctoral Thesis, Aarhus University, Denmark.

• Frank, D.-A. (2016). Consumer intentions towards self-driving cars: An analysis of the factors that facilitate or hinder the adoption of innovative, autonomous vehicles. Master Thesis, Aarhus University, Denmark.

• Frank, D.-A. (2013). Exploring approaches for successful monetization of newspapers in the digital age. Bachelor Thesis, University of Münster, Germany.