Metaverse/XCB Lab

Using state-of-the-art head-mounted display technology to conduct consumer behavior research, exploring how consumers interact with and make decisions in mixed reality (XR) metaverse environments

Latest events

Is This The Year of The Metaverse?

February 1, 2024 13.30 – 17.00 at The Kitchen, Aarhus University

Organised as a collaboration between the Computer Science, Digital Design, and Management departments of Aarhus University, this event will be an “eye opening experience” to students, researchers, interaction designers, practitioners, and industry professionals. At the event we will discuss state-of-the-art and future applications for using these technologies and their relevance for businesses. We will follow up with an intriguing panel discussion and demo session where cutting-edge VR prototypes and applications can be explored. Finally you can join us for an engaging 1-Minute Madness pitch session, providing individuals with a brief one-minute opportunity to present their ideas, projects, products, or businesses to the audience.